Comments on: Eco-Certification: A Foundation for Effective Green Marketing http://greenthoughts.us/2006/08/01/eco-certification-foundation-for-effective-green-marketing/ Sustainability, Renewable Energy, Energy Efficiency: Policy and Marketing Sat, 04 Feb 2012 20:01:05 +0000 hourly 1 http://wordpress.com/ By: The Death of Hydrogen? Fuel Cells, Marketing and the Future. « Green Thoughts http://greenthoughts.us/2006/08/01/eco-certification-foundation-for-effective-green-marketing/#comment-1854 Sat, 01 Dec 2007 00:15:51 +0000 https://terraverde.wordpress.com/2006/08/01/eco-certification-foundation-for-effective-green-marketing/#comment-1854 [...] its effects are well-understood. I advocate that green product manufacturers and marketers develop eco-certifications for prototypes and a system of handicapping technologies that minimizes the number of unpleasant [...]

]]> By: ioman01 http://greenthoughts.us/2006/08/01/eco-certification-foundation-for-effective-green-marketing/#comment-16 Tue, 31 Oct 2006 15:15:06 +0000 https://terraverde.wordpress.com/2006/08/01/eco-certification-foundation-for-effective-green-marketing/#comment-16 Thanks for the thoughts — I like the way you put it. Mind if I quote you in the piece I’m writing on actually getting tourism eco-certification to attract clients? I’m a bit behind on finishing it (have had many other things in the queue push it aside, including a piece on Blue Flag in Latin America and the Caribbean), but I’m ready now to go back, finish it and publish it to the blog.
Regards,
Keith

]]> By: terraverde http://greenthoughts.us/2006/08/01/eco-certification-foundation-for-effective-green-marketing/#comment-3 Sun, 24 Sep 2006 17:48:58 +0000 https://terraverde.wordpress.com/2006/08/01/eco-certification-foundation-for-effective-green-marketing/#comment-3 Keith,
Thank you for your posting. I do not know the tourism eco-certification industry well but one problem I see is the dispersion of attention to different eco-labels. The diversity of eco-standards means that consumers need to do more research to understand what the labels mean.

But given that there are diverse standards, which is understandable given the diversity of destinations and tour types, eco-standards need to rely on marketing initiatives that market the standard itself or press coverage of the standard and some certified examples of that standard. So the standardizing organization needs to take out targeted advertising to raise the profile of its standard and/or interest travel journalists in writing about the standard and one or more of the certified destinations. Certification is most effectively communicated as a public service and in general terms before specific resorts or hotels advertise themselves as being certified. If there have already been journalistic write-ups, these should be used on websites to explain and validate the standard.

Just a few thoughts.

Michael

]]> By: Keith R http://greenthoughts.us/2006/08/01/eco-certification-foundation-for-effective-green-marketing/#comment-2 Tue, 19 Sep 2006 06:56:52 +0000 https://terraverde.wordpress.com/2006/08/01/eco-certification-foundation-for-effective-green-marketing/#comment-2 A very interesting article — I’m glad I stumpled upon your blog, and plan to check back in. If you get a chance, I would like to hear your thoughts about eco-certification in the tourism sector. I just completed a series on Green Globe in my blog, and have more on Blue Flag, Eco-tel, STEP and several national schemes in Latin America and the Caribbean. One issue is coming up time & again: how best to market certification once awarded to actually get the intended paying customers (in this case, tourists). Input welcome!
Best Regards, Keith R

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